January 2023 - Ontarget

GeoFencing is the new mobile marketing trend that has revolutionized the way businesses reach their target audiences. It is a location-based technology that allows marketers to draw digital boundaries around a physical location and send targeted ads to customers within that area. This type of marketing allows marketers to personalize their ads and reach customers in an effective and efficient way. GeoFencing is a powerful tool that can help businesses gain an edge over their competition. Here are four reasons why GeoFencing is the new key to successful marketing: it enables businesses to target their ads to the right people at the right time, increases customer engagement, tracks customer activity, and provides valuable data. With GeoFencing, businesses can reach their target audiences more effectively and efficiently than ever before. 1. Target the right people at the right time GeoFencing is the new key to successful marketing because it enables marketers to target their message to the right people at the right time. Due to its location-based nature, GeoFencing allows businesses to advertise to customers at the right moment. For example, a bakery that has a physical store nearby can use GeoFencing to target potential customers going into nearby competitor locations. The bakery can provide just those people a special offer to try their bakery. GeoFencing allows marketers to present ads when their customers are in a specific part of town, within a few miles from their storefront, etc. Here's another example of how you could use GeoFencing. Say you have a product that appeals to HR representatives of all companies. You can run a Geo-Fencing campaign during an HR conference and capture everyone that goes into the conference. You can advertise to them while they are at the conference as well as after they have leave and go home. 2. GeoFencing increases customer engagement Mobile devices are the most commonly used devices for Internet access. People spend more than 90% of their time on their phones. GeoFencing allows marketers to send targeted messages to customers and increase engagement. For example, you can use GeoFencing to advertise to customers who are near your store to let them know about your latest deals. You can also advertise to customers who are near your competitors’ stores to pry them away. As a result, they will be more likely to visit your store. GeoFencing is the new key to successful marketing because it allows marketers to increase customer engagement. When you present specific ads to customers who are nearby, they are more likely to engage with you. Your ad could send them to your website for an exclusive offer. Your engagement rate will increase, which in turn increases the sale of your products or services. 3. Track customer activity GeoFencing allows marketers to track customer activity. Creating a GeoFencing campaign lets you target people that frequent a specific location or locations in your area. Once someone enters the virtual fence/s you can also see how many of those people entered one of your locations. If the targeted person clicks on your ad you can then track them through your website to see what they are interested in. When you track customer activity, you can use the information to improve your overall marketing strategy. For example, when you track customer activity, you can figure out which products your customers purchase the most. You can then use this information to inform your product line or determine better marketing strategies. 4. Provide valuable data With GeoFencing, you will know exactly who receives your advertising, how many times they saw your ad, how many people came to one of your locations, how many went to your website and what they did after they reached your website. With traditional advertising you don’t receive any data. You can’t tell what people do after seeing a TV ad, billboard or print magazine ad. The only thing you can look at is sales. If you were only doing a TV ad or billboard ad you can assume that it contributed to an increase or decrease in sales. However, there’s a lot more than goes into making a purchase than just seeing an ad. Your product and price must be in line with the value the potential customer perceives. 5. Do something your competitors don’t know about YET! GeoFencing is new and trending. It’s not something that everyone knows how to do assuming they have even heard about it. Right now, is a great time to jump ahead of your competitors and use GeoFencing to create successful cost-effective marketing campaigns. You can even place virtual fences around your competitor’s locations and steal their customers away. You can present very specific offers to people that enter your competitor’s locations. No one else will see that offer unless they have entered your competitor’s location. How GeoFencing is the new key to successful marketing GeoFencing is the new key to successful marketing because it enables businesses to target their message to the right people at the right time. When you target your message to the right people, you are more likely to engage with those people. Since you’re able to add a start date and end date to your ads you target the right people at the right time. Doing both of those things at the same time creates a very relevant experience for the targeted audience. If you use more traditional forms of advertising, you do not have nearly as much control on the targeting and timing aspects needed to be successful. You are basically hoping that someone that sees your ad is interested. You won’t know for sure if they make a purchase or even come to one of your locations. However, with GeoFencing you have total control over all that. How to use GeoFencing in your marketing strategy To use GeoFencing in your marketing strategy, you must first decide where your potential customers go and when. The targeting capabilities are almost creepy but if you’re like me, I’d rather receive an ad that makes sense to me because of time and place it presents itself. Conclusion GeoFencing is the new trend in digital marketing that has revolutionized the way businesses reach their target audiences. It is a location-based technology that allows marketers to draw digital boundaries around a physical location and send targeted ads to customers within that area. This type of marketing allows marketers to reach customers at the right moment and track their activity. When you use GeoFencing in your marketing strategy, you are more likely to succeed because you are targeting your message to the right people at the right time.

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