Here are some eye-popping marketing stats for the growth of Internet Marketing and Mobile Marketing in 2012. These stats come from a recent usage report done by eMarketer. The amount of money spent on advertising online is way below the usage of online. Mobile advertising is just a blip right […]
February 24, 2012
Now we can purchase online advertising with a cost-per-click (CPC) model. We don’t worry about the targeting side because the vendor takes on the risk. They only get paid when someone goes to your website. You might get millions of impressions and just a couple of clicks but that’s where you […]
February 13, 2012
SEARCH MARKETING – PPC Here are the main reasons search marketing has such a high return on investment: * Targeted – we can limit who sees your ad based on where they are, the day of the week, time of day and what they’re looking for. * Pay for […]
February 8, 2012
MOBILE MARKETING AND ADVERTISING Women are into techy devices these days; they purchase on it not only for fashion purposes but to communicate easily with their family and friends. They embrace smartphones according to the study of Mobile Marketer’s Outlook 2012. It has also been mentioned in a blog released […]
February 2, 2012
We all know that online advertising provides the most cost effective awareness generation of all media channels. Due to it’s targeting capabilities and extremely low CPM (cost per thousand impressions) there’s virtually no waste with the CPC model of advertising. Heavy ad frequency to those prospects that line up directly […]
January 20, 2012
How can B2B marketers measure their online marketing investments? According to AMR International, only 50% of B2B marketers can measure it formally and they admitted that they find it more effective rather than traditional marketing channels. It happens because of the budget size a business has allotted and those who […]
January 13, 2012