How can B2B marketers measure their online marketing investments? According to AMR International, only 50% of B2B marketers can measure it formally and they admitted that they find it more effective rather than traditional marketing channels. It happens because of the budget size a business has allotted and those who […]
January 13, 2012
IPAD APPLICATION FOR SALES More and more companies are outfitting their sales staff with iPads. This is great but moving from one application to another to make a presentation is still to clumsy. Ontarget is building an iPad Sales App that will allow each company to create their own presentations, […]
November 18, 2011
Creating a marketing plan can be accomplished in these 5 easy steps. 1. Align marketing with customer behavior It’s well documented and widely known that the industrial and technical audience has migrated to the Web to search for suppliers, products, and services. Online marketing programs offer you the best opportunities […]
October 27, 2011
CONTENT MARKETING STRATEGY Content is still King. This is one fact that everyone agrees on. In fact, it may even be more important today than it was in the past. According to the GlobalSpec Industrial Buy Cycle Survey, 83% of buyers review up to three pieces of content before making […]
October 27, 2011
Frequently, clients ask how to effectively use internet marketing. Let’s first look at some statistics. Research shows that people spend almost as much time on the Internet as they do watching TV. However, advertising spend for the Internet is one third of that spent on TV. Internet is still a […]
September 19, 2011
When you go online and start to do your purchase research you’re bombarded with sites wanting to give you quotes, have you call them, fill out forms, etc. They want you to make your decision right now and buy from them right now. This is mainly because many lead-management programs […]
July 14, 2011