CONTENT MARKETING STRATEGY Content is still King. This is one fact that everyone agrees on. In fact, it may even be more important today than it was in the past. According to the GlobalSpec Industrial Buy Cycle Survey, 83% of buyers review up to three pieces of content before making […]
October 27, 2011
Frequently, clients ask how to effectively use internet marketing. Let’s first look at some statistics. Research shows that people spend almost as much time on the Internet as they do watching TV. However, advertising spend for the Internet is one third of that spent on TV. Internet is still a […]
September 19, 2011
SEARCH PAY-PER-CLICK ADVERTISING There may be more than six but we’ve listed six different ways to capitalize your search PPC program during the Holidays and product seasonality. 1. Grab the Low-Hanging Keywords Now that you know what’s popular during specific gifting seasons, if any of the popular categories correspond to your business, […]
July 26, 2011
When you go online and start to do your purchase research you’re bombarded with sites wanting to give you quotes, have you call them, fill out forms, etc. They want you to make your decision right now and buy from them right now. This is mainly because many lead-management programs […]
July 14, 2011
The role of Search Engine Optimization (SEO) in today’s digital world is paramount. To stay ahead in an ever-competitive market, businesses need to ensure their SEO strategy is not just effective but also superior to their competitors. One of the most efficient ways to achieve this is through a competitive […]
July 6, 2011