Frequently, clients ask how to effectively use internet marketing. Let’s first look at some statistics. Research shows that people spend almost as much time on the Internet as they do watching TV. However, advertising spend for the Internet is one third of that spent on TV. Internet is still a […]
September 19, 2011
ONLINE LOCAL MARKETING with Google Business Local searchers and local businesses will see a fairly substantially different Business Page the next time they’re poking around Google Maps/Business. The company announced a new look and promises more changes to come. This is just the start of what looks like Google’s new […]
July 28, 2011
SEARCH PAY-PER-CLICK ADVERTISING There may be more than six but we’ve listed six different ways to capitalize your search PPC program during the Holidays and product seasonality. 1. Grab the Low-Hanging Keywords Now that you know what’s popular during specific gifting seasons, if any of the popular categories correspond to your business, […]
July 26, 2011
When you go online and start to do your purchase research you’re bombarded with sites wanting to give you quotes, have you call them, fill out forms, etc. They want you to make your decision right now and buy from them right now. This is mainly because many lead-management programs […]
July 14, 2011
Strategies for Engaging this Influential Consumer Demographic In today’s vibrant business landscape, identifying and targeting key demographic groups is a vital ingredient to success. Among these influential cohorts, none stand as tall or as impactful as moms. This blog post will delve into the importance of marketing to mothers, explore […]
May 5, 2011