Mobile Display Advertising

August 12, 2014

Do you feel like you’re running behind in the mobile display advertising race? Are you worried you don’t have the knowledge or capacity to create engaging mobile ad creative? You’re not alone. Everyone has seen the charts over the last few years showing the incredible growth of mobile display advertising. If it wasn’t quite clear before the graph below from...

Read More

CMO Compensation tied to Digital Marketing Performance

August 8, 2014

A recent study (April of 2014) by the Chief Marketing Officer Council showed that companies Chief Marketing Officer (CMO) compensation tends to increase as the digital marketing performance improves. The study is based on results from over 350 CMOs around the world. Digital marketing is leading the way and if you’re a marketing executive and don’t have a good digital...

Read More

Responsive Design – Is Your Website Mobile Friendly?

April 4, 2014

Every new client of ours today wants a responsive designed website that looks good on standard computers but also on smartphones. If it was only computers and smartphones that would be one thing, but it’s not. We also get requests to make the site look good on tablets. Our first question is what tablet/s. They come in all sorts of...

Read More

NAIA Eligibility Center

March 14, 2014

  THE NAIA ELIGIBILITY CENTER   Our client, the National Association of Intercollegiate Athletics wanted to increase their organic SEO ranking for their www.playnaia.org site. The site is the eligibility center for the NAIA. The eligibility center is where graduating high school students go to see if they are eligible to play sports at one of the many NAIA colleges. The first...

Read More