We can run click-to-download mobile ads that take the user to the Google Play Store or iTunes app store when clicked. From there, users can download the application directly to their phone. We purchase cost-per-click ads, so you’re only charged when a user clicks on the ad. There are several other factors that go into marketing an app, but paid advertising guarantees you don’t waste your budget.
Universal App Campaigns
We use AdWords’ Universal App Campaigns to promote your app through Search, Google Play, YouTube and the Google Display Network. We’ll input the text, bid, languages and locations, then Google will optimize the ad placement. The system draws from your app’s store listing to create a variety of ads which are matched to the most relevant ad inventory and placement available. If you’re advertising on Google Play, your ad might show in Google Play search results, the Google Play related apps section, or the Google Play homepage as ‘suggested for you’. We can set your campaign to focus on getting more installs or driving in-app actions. more
With users browsing 286% more products in apps than on the mobile web, it’s imperative for larger eCommerce businesses to offer an app option. Users are 3 times more likely to convert to purchase in-app than on the mobile web. If you choose to incorporate text message marketing into your campaign, you can take advantage of ‘text-me-the-app’ messages that lead to an install 42% of the time. Search ads are by far one of the most effective revenue generators though. Of those who downloaded an app based on an ad viewed on their smartphone, 50% said they were prompted to do so by a search ad.
Investing in app download advertising:
- Ensures interested parties see your ad on trusted websites
- Saves you money by only charging for clicks or conversions
- Increases click-through rates by optimizing ads