Email Marketing

Email marketing is an important component of Kansas City digital marketing. Though it’s been around for a while, this tactic has adapted to our ever-decreasing attention spans. Whether it’s a catchy subject line, targeted content or a variety of media types, email marketing has found ways to engage subscribers in a way that other digital marketing tactics just can’t. We prefer Drip-email marketing, which provides a constant touchpoint to prospects. It differs from database marketing because the timing of the messages follow a pre-determine course, and the messages are dripped to match a specific behavior or status of the recipient. We like to work with this type of automation, but we also specialize in:

  • Inbox deliverability
  • Mobile optimization
  • Opt-in strategies
  • Content strategy
  • Creative
  • A/B testing
more

The Stats

According to B2B audiences, email is the third most influential source of information behind colleague recommendations and industry-specific thought leaders. In fact, 86% of business professionals prefer using email for business communication purposes. Click-through-rates for B2B email campaigns are double that of B2C email campaigns, indicating that B2B businesses should be taking advantage of this highly successful tactic. Emails are also a great way to introduce yourself to those who have already expressed an interest in your brand. Welcome emails bring in 320% more revenue than promotional emails, so you want to nail your content. We tailor your welcome email content to intrigue buyers, using their own name to negate the feeling of automation and offering something of value to pull their cursor away from the trash button. Eighty percent of retail professionals indicate that email marketing is their greatest driver of customer retention, yet only 3% of messages that are addressed to you actually make it into your inbox. We work to make sure that your emails are in that 3%. Check out our 7 Tips for a Stellar Email Marketing Strategy if you need some guidance with your campaign.

Investing in an email marketing strategy:

  • Gives you direct contact with those interested in your product
  • Lets you tailor content for subscriber interests (ie: specific product categories)
  • Creates an additional channel for potential customers to convert

email marketing

Ready to Start Your Project?

info@ontargetinteractive.com816.529.9000
528 Walnut St, Kansas City, MO 64106