Mobile landing page design is not the same as Internet landing page design. There’s very little room on the interface so it’s extremely important to capture the prospects interest and get the lead/purchase information you need. If you’re doing mobile advertising, you need mobile landing pages. However, if you’re website isn’t setup with a responsive website design you need to fix that issue first.
The mobile ads should promote the offer very clearly, and when the prospect clicks on the ad, the mobile landing page should provide the necessary content to quickly get the prospect to fill out the lead information or make a purchase. The content on the landing page could consist of a video demo, a list of FAQ’s, pictures of the product, testimonials, etc.