Pay Per Click

Pay Per Click

pay per click advertising

A click on your PPC text ad represents a visit or interaction with your company’s product/service offering; You’re only charged for the clicks. You pay for the click through an online bidding system with your competitors. By setting a maximum amount, you ensure you never over-spend for a position. Our certified specialists know how to make your pay per click advertising cost effective.

We constantly tweak and split test different elements of your campaigns to produce measurable results for your business. We can also lower the bid amount needed to land a prime spot by improving the quality of your landing page. We can increase your click-through-rates by creating ads that are relevant to the search terms and compelling enough to stand out from the crowd. Building closely related ad groups helps us test for different keywords. We’ll also mark negative keywords in you AdWords account to control your average CPC. This feature filters out traffic from searches that are unlikely to convert. Unlike SEO, pay per click gives you immediate conversions. You can take our quiz to find out which digital marketing tactic is right for your brand. We’ll take into account your budget, time frame and goals to pick the perfect marketing solution.

The Stats

Pay per click visitors are 50% more likely to purchase something than organic visitors. 98% of searchers choose a business that is on page one of the results, and the top three ad spots take 40% of the clicks on the page for high commercial intent search queries. It only makes sense that you would want to land one of these coveted spots. There are plenty of businesses out there that have lost money on their PPC campaign, yet businesses make an average of $2 in revenue for every $1 they spend on AdWords. It’s all about finding the right digital marketing agency to handle things.  For example, we can adjust targeting to go after specific demographics, show only in certain locations or show only during certain times of the day.


Display Network

Though these types of ads don’t always have the highest conversion rates, they oftentimes get more exposure than ads on the search network. Essentially, your ads are shown on Google partner sites, like YouTube and AOL. The third-party sites are paid a portion of the ad revenue that the network generates. These ads are contextual ads, because they are associated with keywords based on the context of the page on which they were found. This type is recommended for more experienced AdWords advertisers, businesses who want to reach customers while they’re browsing online and businesses interested in building awareness for their brand across a large audience. As an agency, we have certifications in search advertising, digital sales and Google analytics. Handling your display network campaign is no problem for us.


Investing in pay per click:

  • Gives you immediate results
  • Ensures you don’t spend money on those who have no intention of converting
  • Lets you show your ads on a variety of platforms


Ready to Start Your Project?

524 Walnut St. Suite 200, Kansas City, MO 64106