Landing page design is a blend of art and psychology
If you’re spending money on advertising you need to be building and measuring landing pages. Advertising is just like a funnel. You start out paying money to be in front of a lot of people and that narrows down to those that actually click on your ads. It narrows again as several read your site and decide they’re not interested. Ontarget is able to create and optimize landing pages for you. We automatically route traffic between two different landing pages. We look at which landing page design performed the best and then create another one to try and improve on the last one.
If we can change your conversion rate from 1 out of 30 to 1 out of 20 we have just increased your online revenue by 50%.