Here are some eye-popping marketing stats for the growth of Internet Marketing and Mobile Marketing in 2012. These stats come from a recent usage report done by eMarketer.
The amount of money spent on advertising online is way below the usage of online. Mobile advertising is just a blip right now compared to the amount of time people use their smart phones. The two media channels where companies spend way more than the usage is in TV and Print. Companies are spending 75% more on Print advertising than the usage of that channel.
The Internet in 2012
1) In 2012, the audience of internet users in the U.S. will expand by 3.1% to 239 million, representing 75.6% of the total population.
In other words…
2) More than 3/4 of the total population will be online in 2012.
Mobile in 2012
3) Mobile Internet users will reach 113.9 million in 2012, up 17.1% from 97.3 million in 2011.
4) iPad users will reach 41.9 million in 2012.
5) In 2012, 94% of smartphones users will be mobile Internet users.
6) In 2012, 76.4% of tablet users will be iPad users.
7) Mobile shoppers will reach 72.8 million in 2012.
8) Mobile buyers will reach 37.5 million in 2012.
9) Smartphone shoppers will reach 68.6 million in 2012.
10) Smartphone buyers will reach 36.4 million in 2012.
11) Tablet users will reach 54.8 million in 2012, up 62.8% from 33.7 million in 2011.
12) Smartphone users will reach 106.7 million in 2012, up 18.4% from 2011.
13) All mobile phone users will reach 242.6 million in 2012, up 2.3% from 2011.
14) Adult-aged eReader users will reach 45.6 million in 2012, up from 33.3 million in 2011.
Social Media in 2012
15) Facebook will reach 143.4 million US users in 2012, up 8.2% from 132.5 million in 2011.
16) About 2/3 of web users will use social networks in 2012.
17) More than 90% of social network users will be on Facebook in 2012.
Online Video in 2012
18) Smartphone video viewers will reach 51.2 million in 2012.
19) 53.5% of the population and 70.8% of internet users (up 7.1% from 2011) will watch online video in 2012.
20) Mobile video viewers will reach 54.6 million in 2012.
21) Online video viewers will reach 169.3 million in 2012.
Ecommerce in 2012
22) Online shoppers will reach 184.3 million in 2012, up 3.3% from 2011.
23) 83.9% of internet researchers will make at least one purchase via the web during 2012.
24) 88.1% of US internet users ages 14+ will browse or research products online in 2012.
25) Online buyers will reach 154.6 million in 2012, up 4.4% from 2011.
If these stats surprise you or if you’re current marketing and advertising are not in line with the usage of your audience give us a call. We can run some test executions for you so you can get a feel for how it works.