CMO Compensation tied to Digital Marketing Performance

August 8, 2014 Published by ontarget

A recent study (April of 2014) by the Chief Marketing Officer Council showed that companies Chief Marketing Officer (CMO) compensation tends to increase as the digital marketing performance improves. The study is based on results from over 350 CMOs around the world.

Digital marketing is leading the way and if you’re a marketing executive and don’t have a good digital marketing partner that’s increasing your companies performance you may not get that increase you were hoping for. Over 1/3rd of the Chief Marketing Officers in the study that make $350,000 or more said their digital marketing performance was “excellent.” About 60 percent of all Internet activity in the U.S originates from mobile devices and about half of the total Internet traffic flows through mobile applications. The global mobile ad spend last year jumped by 105% and is predicted to climb another 75% this year for a total of $31.5 billion. Ontarget is a top digital marketing agency and we want to help you earn more money by helping you implement a best-in-class digital marketing strategy. Digital marketing is the world we live in, just let us know how we can help.

Digital Marketing Drives CMO Salary Compensation

Some of the highlights from the study include:

  • 85% of CMOs from large companies receive bonuses
  • B2B CMOs tend to be compensated on short-term performance
  • B2C CMOs tend to receive long-term compensation like long-term equity
  • CMOs who make more than $500,000 annually report directly to CEOs and work closely with CIOs and CFOs


B2C CMOs earn more than their B2B counterparts

CMO Compensation for B2B and B2C

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