THE NAIA ELIGIBILITY CENTER
Our client, the National Association of Intercollegiate Athletics wanted to increase their organic SEO ranking for their www.playnaia.org site. The site is the eligibility center for the NAIA. The eligibility center is where graduating high school students go to see if they are eligible to play sports at one of the many NAIA colleges.
The first step in our SEO process is research. We do research on the current site and competitor sites based on the keyword analysis. SEO is a journey not a destination. It’s a slow process of optimizing the pages themselves to rank high for specific keywords but it’s also an ongoing effort of research and link backs from relative sites.
Just in a couple months we are already seeing a lift in the SEO placement of playnaia.org for the associated keywords. We’re sure our continued efforts will continue to take the site higher within the search engines ranking. The keywords that we optimized for are:
Athlete Profile
Transfer Student Scholarship
College Sports Scholarships
College Search
Sports Scholarships
These keywords link to a specific page that is optimized for the keywords as well. Link backs are very important to the overall SEO ranking of a page. The link back should have the optimized keywords in the anchor text of the link as they are above.