Benefits of Using Magento for Your E-Commerce Business

September 19, 2013 Published by ontarget

Magento is an open-source e-commerce platform for businesses. With built in customization to many of the top payment providers, as well as numerous pre-built shipping options to choose from, you can begin selling products online with little hassle. Below are just a few reasons you should consider using Magento for your e-commerce store:

Magento is flexible…

Being a storeowner, the ability to accept various payment types is important. Magento is integrated with an assortment of major payment gateways out of the box. It is also flexible enough to accept payment methods from PayPal, Amazon and Google. With this kind of flexibility, accepting payments from around the world is possible.

After getting through the payment process, you’ll need to be able to ship your products. Magento allows you to set various shipping rates such as:

  1. Table Rates – This allows you to ship based on a grouping of conditions. The rates can be based on Weight vs. Destination, Price vs. Destination, or even Number of Items vs. Destination.
  2. Flat Rates – If you don’t want to deal with the confusion of table rate shipping, Magento allows you to set a fixed shipping rate per item or per order, regardless of the size and weight of the order.
  3. Free Shipping – Does your store have a promotion going on? Setting up free shipping for your store couldn’t be easier.

These two examples are just scratching the surface when it comes to Magento’s flexibility. Setting up pricing groups, creating and sending out emails, importing and exporting store data is all possible when you use Magento for your e-commerce platform.

Magento allows multiple stores…

E-Commerce Store
Does your company own more than one store? Unlike other e-commerce platforms, Magento doesn’t limit you to using a single online store. Instead, you can create multiple websites using the same installation of Magento. Using the same installation allows you to run multiple stores from the same backend interface, therefore accessing all your information on the same admin panel. If that isn’t awesome enough, you can even create multiple store views within each site, allowing your customers to switch between 2 or more languages.

Magento is customizable…

Instead of being stuck using standard templates, Magento has allows for extensive customization when it comes to design and functionality. The functionality can vary from different custom-built extensions to various category and product enhancements, mobile apps, and social media integration. The design of your e-commerce store is what sets you apart from your competitors. You can choose from a variety of templates or even let us design a custom template for you that will represent your business perfectly.

If these three reasons aren’t enough to convince you, check out this link to see which big companies are using Magento for their e-commerce business. If you are convinced, contact Ontarget Interactive today to discuss your e-commerce needs and how we can help you achieve those needs.

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