Making Effective Websites

June 28, 2012 Published by ontarget

Seven habits of effective websitesWebsites are going through some dramatic changes today. It used to be that a company would redesign a website every year or more. A lot of that had to do with how the website was used back then. At that time the website was mainly a duplication of the sales materials. Today, we have multiple devices that people are using (some that support Flash others that break when you use Flash). The website visitor today isn’t interested in contacting the sales department right away. They will do a tremendous amount of research online before they ever make a phone call. Are you prepared? Are you loosing leads, transactions and sales because your website doesn’t easily provide the information you’re prospect is looking for no matter what device they’re using. If your site is doing that today you’re ahead of 95% of the other companies out there.

There’s a lot of work that goes into redesign a website today. You could ignore the work and just make a pretty website. Unfortunately, people are not interested in a pretty website. They’re interested in the ones that give them the information they’re looking for, allows them to interact with the product, see what others say, watch videos on how the product performs, etc. If you leave this information research up to other sites you won’t be able to put your best foot forward.

After you’ve had a chance to read through the white paper give us a call and we’ll listen to you and after we understand your business we’ll talk about the types of things that can be done in website design and development. Today you can’t forget the mobile design when you’re redesigning your website. Not to mention a customer mobile application.

Internet and Mobile Marketing, Advertising and Development is all we do and we’ve been doing it for a long time. We’re an ethical company that’s here to help you get the most out of the digital marketing aspects that are available to you today.

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