Responsive website designs are more important now than ever before. You have probably heard about Google’s mobile search algorithm update. If your site is not mobile friendly, Google has moved your site to the bottom of their organic mobile search list.
What are responsive website designs?
The beauty of a responsive website design is that you can make content changes to your site and it will automatically be represented on your desktop version as well as you responsive version. There are plenty of ways to implement a responsive website design incorrectly. It’s important to select an Internet Marketing Company that has the experience and knowledge necessary to optimize your responsive website design.
Our approach to responsive website designs
Some website design companies just take the information on the desktop version of your site and reposition that information to create a very long page with a lot of navigational links. That’s not the most user-friendly approach.
We work with you to understand what your mobile user would be most interested in. Sometimes it’s better to create a mobile website that is separate from your desktop website than it is to just make your current site responsive.
Depending on what information is most important in a mobile scenario, we can hide different pieces of information from the mobile user. This helps create a clean mobile interface and gives the mobile user exactly what they’re looking for. You don’t want the mobile user to have to scroll through multiple screens to find your phone number at the bottom of the page.
When is a mobile website better than responsive website designs?
If you have a large website with hundreds of pages you might want to think about creating a mobile website vs. embarking on a responsive website design. Take, for instance, a university website. The mobile user may not need access to all the information on the site. It might be better to give them quick access to the areas they are most interested in. There’s a lot of things to take into consideration when trying to decide whether to do a responsive website design or a mobile website. There are advantages and disadvantages to both.