Capitalize During the Holidays with Pay-Per-Click

SEARCH PAY-PER-CLICK ADVERTISING There may be more than six but we’ve listed six different ways to capitalize your search PPC program during the Holidays and product seasonality. 1. Grab the Low-Hanging Keywords Now that you know what’s popular during specific gifting seasons, if any of the popular categories correspond to your business, […]

July 26, 2011 Published by ontarget

Marketing Strategy for Unprepared Customers

When you go online and start to do your purchase research you’re bombarded with sites wanting to give you quotes, have you call them, fill out forms, etc.  They want you to make your decision right now and buy from them right now. This is mainly because many lead-management programs […]

July 14, 2011 Published by ontarget

Video Sharing Sites on the Rise

Video sharing is becoming more popular in the US, particularly among rural audiences: 71% of online adults now use video-sharing sites such as YouTube and Vimeo, up 5 percentage point (PPs) from the 66% who did so a year earlier, according to a new report by Pew Research. The use of […]

July 8, 2011 Published by ontarget

Advantages of a Comprehensive SEO Analysis

The role of Search Engine Optimization (SEO) in today’s digital world is paramount. To stay ahead in an ever-competitive market, businesses need to ensure their SEO strategy is not just effective but also superior to their competitors. One of the most efficient ways to achieve this is through a competitive […]

July 6, 2011 Published by ontarget

Marketing to Moms

Strategies for Engaging this Influential Consumer Demographic In today’s vibrant business landscape, identifying and targeting key demographic groups is a vital ingredient to success. Among these influential cohorts, none stand as tall or as impactful as moms. This blog post will delve into the importance of marketing to mothers, explore […]

May 5, 2011 Published by ontarget