Are you a franchise with multiple locations? If so, do you wish there was an easy web solution for each of these locations? Well luckily there is, and you don’t have to worry about them turning into poor quality websites. A franchise web solution that includes brand consistency can be achieved with WordPress Multisite.
What is WordPress Multisite?
WordPress Multisite is a special capability built into WordPress. Introduced with the release of WordPress 3.0, multisite allows you to create a network of websites through one installation of WordPress. With the click of a button, you can create new websites that are usable, look good, and maintain the branding of your franchise.
After setting up WordPress Multisite, each site is installed as either a sub-domain (i.e. http://examplesite.yourdomain.com) or sub-directory (i.e. http://www.yourdomain.com/examplesite). If you want your sub-sites to have a unique URL (i.e. http://www.examplesite.com), you can do that with domain mapping.
Why should your franchise use WordPress Multisite for its web solution?
- Less time updating/upgrading – Since the entire network runs off one installation of WordPress, you decide what functionality should be shared across the websites. Updating and upgrading your franchise websites become quicker and easier.
- Control what content can be changed – You choose what content areas you want your franchise owners to edit and which areas they can’t touch. Having unique content is important but you don’t have to sacrifice the look of your websites because of it.
- Maintain branding – Because each site uses the same theme, the look and feel of each franchise website is consistent. Restricting your franchise owners from changing logos and images can result in a better-looking site. WordPress Multisite makes this possible.
- Increased SEO ranking – Link popularity relates to the number of sites linking to each other. Search engines recognize how popular your website is based on the amount of links to and from it. Having a network of websites linking to each other will result in your franchise appearing higher in search results.
Let us build your franchise web solution!
Ontarget Interactive is experienced in building web solutions for franchises. We have built WordPress Multisites that consist anywhere from 3 to 80 websites. No matter how small or large your franchise is, we can create a solution that works. Contact us today to learn more!