Guide to the Google Rebrand

June 28, 2018 Published by ontarget

Recently, Google announced a rebrand. Don’t worry, all your Google apps will still be there and do what you need them to do. The main change is the app names.

Google’s Three New Brands

Google AdWords will now go by Google Ads. This name emphasizes the fact that you can place ads anywhere – not just on the Google SERP. Advertisers easily forget that ads can be placed on the SERP, YouTube, Gmail, Maps and in many forms, including text, shopping, display, video, or app install.

DoubleClick for advertisers and Google Analytics 360 Suite will be called Google Marketing Platform. This platform will feature over 100 integrations including ad exchanges, third-party measurement solutions, and other products.

Publishers’ DoubleClick and Ad Exchange will be called Google Ad Manager. This combination will help publishers and ad buyers understand where they will get the most bang for their buck by reaching the most engaged audience.

What This Rebrand Means For You

Not only is this a rebrand, but also a simplification. This simplification creates a better user experience for everyone involved. When it’s easier to create ads, the ads will be higher quality and target the right audience.

Before, it was easy to get overwhelmed by all the Google’s products out now. With this simplified rebrand, it’s easier to find what you need.

This rebrand will put Google on the same level as Adobe and Oracle, who offer similar services.

Think about the stats. As of January 2018, Google has converted 4 billion store visits from ad clicks. Google’s tools are powerful enough to generate extremely targeted leads to benefit your business, over and over again.

google analytics rebrand

This aspect will not change with this rebrand. Sridhar Ramaswamy, Google’s SVP of Ads, reassured everyone that “the underlying products are not changing. This is a better representation of what our products are and more importantly where they need to go.”

These changes will roll out over the next couple of weeks. Even in the new programs, you can still utilize our AdWords tips.

If you know you need to implement these new and improved Google apps into your company but aren’t sure where to start, shoot us a message.

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