Why is content marketing important?

April 9, 2018 Published by ontarget
With the evolution of marketing comes the growth of inbound tactics. Instead of reaching out to customers, become an influencer and source of valuable information in your industry. That way, customers will come to you. Content marketing serves the dual purpose of improving SEO and creating a loyal following. When people feel they can trust your opinion/information, they’re more likely to buy from you. Content marketing aids several different marketing strategies. With a strong content marketing strategy, larger sites might ask you to guest post on their blog. This provides a backlink to your website and boosts brand exposure. From an SEO perspective, continuous content creation also expands your site’s real estate and enhances your domain authority. New content gives you ammo for social media, and you can advertise email signups throughout an article. Another great way to leverage content marketing is to offer free eBooks or white pages in exchange for personal information that can be used to foster a lead. By featuring other brands within your content marketing, you can also create valuable relationships in your industry. We implement certain tactics to ensure you get the most out of your content, including interlinking, frequent social sharing and tagging. We also incorporate a clear call-to-action that encourages direct conversions, giving a dollar value to your efforts. Content marketing builds your reputation—instead of telling people you know your stuff, you show them that you know your stuff.

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