Interactive News

What is Responsive Web Design? Responsive web design is an approach whereby a designer creates a website that resizes itself depending on the type of device it is being viewed on. This means that you can have one website that caters to all user preferences – like desktops, laptops, tablets, or smartphones while still delivering excellent user experience (Why is that important? Check out our other blog post on User Experience). Responsive web design is a trend that carried over from 2012 and it continues to grow with the increase of mobile device usage. Responsive Web Design for E-Commerce Business Not only are more people browsing the web on their smartphones and tablets, they are also shopping more. E-commerce spending in the United States has increased by 13.4% this year and an estimated $252 billion dollars will be spent through e-commerce shopping. Benefits of a responsive e-commerce website include: You only have one site to maintain. The advantage of using responsive web design is that you only have to make content changes to one site instead of multiple. You have access to a broader audience and bigger customer base due to the compatibility of your website on any device. You will have happy customers. If customers feel like their desires are being met with an enhanced user experience, they are more likely to purchase something from your website. It keeps your desktop and mobile content on a single URL, therefore increasing your SEO ranking. Get a Responsive E-Commerce Website Keep your mobile users happy with a responsive e-commerce website. Time and patience is short with customers shopping online. If you can’t give them the information they want easily, they are more likely to buy from a competitor's site. If you haven’t considered a responsive e-commerce website yet, get a free consultation with us to find out how we can help you turn traffic into transactions.