1. Localize National brands with local physical locations typically spend more time and effort on national marketing, limiting or eliminating the local message. However, that can be a mistake. Hyper Local Marketing efforts are instrumental in driving increased local business. Many national brands that do “local marketing” rely on concatenated phrases, […]
September 3, 2012
One of the first things consumers look for when considering a purchase is a review of the product or service. They look to their peers for input and advice and trust those voices far more than your brand’s, especially if they’ve had little to no interaction with the brand. How […]
August 16, 2012
Mobile devices are inherently local tools and there are now more than 100 million mobile phones in the United States alone. People use their smartphones for all sorts of things that they might also do on a wired computer at home or at work. However, we are seeing data that […]
August 9, 2012
Websites are going through some dramatic changes today. It used to be that a company would redesign a website every year or more. A lot of that had to do with how the website was used back then. At that time the website was mainly a duplication of the sales […]
June 28, 2012
You probably don’t need convincing that mobile marketing information is necessary to create a mobile marketing program. However, many companies are reluctant to start until the number of devices, market and approaches settle down. The unfortunate part is I don’t think that’s going to happen anytime soon. There are ways to maximize your […]
June 14, 2012
There are several steps to a website redesign but here are four very practical and important steps that you don’t want to forget. If your website design company doesn’t talk about these four steps you need to find a new company. Please contact us for a PDF of our full website […]
May 22, 2012