WordPress: The World Leading Content Management System

To anyone working in an internet dominated field, WordPress is largely familiar territory. As the world’s leading Content Management System and now powering a staggering 17% of the Web, the statistics don’t show any sign of that trend slowing down any time soon. As large as the Web is these […]

May 22, 2013 Published by ontarget

SMS Messaging Drives Local Sales for 7-Eleven

7-Eleven is running mobile ads to spread the word about the campaign, which are running inside the Flixster iPhone application. The company is using the presidential election as a way to build hype around a new Slurpee flavor that ultimately builds the company’s SMS database and drives in-store traffic through SMS Messaging. The […]

May 17, 2013 Published by ontarget

Benefits of PHP as an Internet Marketing Language

All programming languages have their benefits and have their place in the development community.  When it comes to Internet based websites, landing pages, etc. it’s hard to argue with the benefits of PHP.  You can build websites in .NET, Java, Python, Ruby on Rails, PHP, CGI, Perl, etc. You can […]

May 1, 2013 Published by ontarget

Responsive Web Design crucial in 2013

[highlight color=”yellow”]If your site isn’t responsive, you may be pushing your customers to your competitors.[/highlight]   If you’ve visited more than one website on your iPhone or other smartphone, you can probably tell the difference between a responsive web design and one that is not. Last year, many designers were […]

March 12, 2013 Published by ontarget

9 Tips for Lead Management

Marketers invest a lot of money, time, effort and resources in lead management. Other companies apply technology to lead management like marketing automation, sales force and customer relationship management software. On the other hand, smaller companies manage to do this with fewer tools and use simple methods such as spreadsheet […]

January 22, 2013 Published by ontarget

What is Hyperlocal Mobile Advertising?

Hyperlocal Mobile Advertising can now target ads through iOS and Android smartphones when consumers come within 300 feet of brick and mortar locations. Hyperlocal mobile advertising techniques are more precise than ZIP code and designated market area (DMA) features that we offer now. This is proving to be one of the […]

September 10, 2012 Published by ontarget