Custom Software Development

Ontarget is digital marketing agency that specializes in custom software development. Our custom software development is installed around the world. We don’t believe every situation requires custom development. We look for off-the-shelf solutions first to help reduce the cost. One of our sayings is that you buy for parity and […]

April 21, 2015 Published by ontarget

Mobile Display Advertising

Do you feel like you’re running behind in the mobile display advertising race? Are you worried you don’t have the knowledge or capacity to create engaging mobile ad creative? You’re not alone. Everyone has seen the charts over the last few years showing the incredible growth of mobile display advertising. […]

August 12, 2014 Published by ontarget

CMO Compensation tied to Digital Marketing Performance

A recent study (April of 2014) by the Chief Marketing Officer Council showed that companies Chief Marketing Officer (CMO) compensation tends to increase as the digital marketing performance improves. The study is based on results from over 350 CMOs around the world. Digital marketing is leading the way and if […]

August 8, 2014 Published by ontarget

Responsive Design – Is Your Website Mobile Friendly?

Every new client of ours today wants a responsive designed website that looks good on standard computers but also on smartphones. If it was only computers and smartphones that would be one thing, but it’s not. We also get requests to make the site look good on tablets. Our first […]

April 4, 2014 Published by ontarget

NAIA Eligibility Center

  THE NAIA ELIGIBILITY CENTER   Our client, the National Association of Intercollegiate Athletics wanted to increase their organic SEO ranking for their www.playnaia.org site. The site is the eligibility center for the NAIA. The eligibility center is where graduating high school students go to see if they are eligible to play […]

March 14, 2014 Published by ontarget

SEO Budget Compared to PPC & Content

Do you value an SEO based click the same as a PPC click or a content marketing click? If so, you’re probably undervaluing your SEO budget. It’s not easy to fully determine the value of SEO based clicks. There’s a large percentage of the digital population that will enter a […]

February 5, 2014 Published by ontarget