Responsive Web Design and How It Can Benefit Your E-Commerce Business

What is Responsive Web Design? Responsive web design is an approach whereby a designer creates a website that resizes itself depending on the type of device it is being viewed on. This means that you can have one website that caters to all user preferences – like desktops, laptops, tablets, […]

August 15, 2013 Published by ontarget

Local Marketing and Targeting your Customer Audience

As with all things in our tech-oriented world, the ways of Marketing and Advertising to your potential clients has changed dramatically over the years. While the core rules of marketing do still apply, with the increase of technology and the internet in our society has brought many changes to the […]

August 15, 2013 Published by ontarget

Web Fonts Open the Door to True Design on the Web

[dropcap]U[/dropcap]ntil recently with the advent of web fonts, The Achilles heel of web design has been typography. Font usage on the Web has been very limited with the selection of typefaces you could use. Websites were limited to the pitifully small selection of common system fonts already installed on the […]

August 14, 2013 Published by ontarget

5 Display Advertising Myths Unmasked

Marketers and clients have a bad taste in their mouths about display advertising haunted by memories of display’s days as a low-click crapshoot. Things are changing and it is time to embrace modern display advertising. Now is the time to turnaround the views and unmask those myths! Myth No. 1: […]

August 14, 2013 Published by ontarget

Are you ready for the Post-PC World?

We all know that there has been an explosion of mobile devices since the iPhone was released in 2007. It was only a little more than 5 years ago, and many people and companies are still in a state of shock. To some, mobile still feels new – that is, […]

August 12, 2013 Published by ontarget

User Experience Shapes First Impressions

The importance to your business of a good website user experience (especially the first-use experience) is hard to underestimate. It doesn’t matter how great your product or service is unless the visitor stays on your website to learn about it. Frequently, your website is a client’s first introduction to your […]

August 8, 2013 Published by ontarget