Why Your Company Should Use Social Media

There’s a common misconception that social media has little or nothing to do with your website’s ranking on Google. Although this is partially true, because your website doesn’t rank based on your social media following, your social media profiles can rank on the SERP page themselves. As for your website […]

May 10, 2018 Published by ontarget

Everything I Learned from WordCamp KC 2018 (Day 2)

For those who didn’t get a chance to attend WordCamp KC this year, you’re in luck! We’ve compiled notes from day 2’s BEST sessions, including what to do after you create a WordPress site, how to conduct a digital media audit, writing hacks, podcasts and preparing for mobile-first indexing. If […]

April 20, 2018 Published by ontarget

Facebook News from Marketing Firms in Kansas City

Between the new crackdown on engagement baiting, a kids-oriented messaging feature, the growth of video capabilities through Facebook, enhanced facial recognition features, and Facebook Watch, Facebook has made some big changes coming into the new year. We’ll go over each of these features and how they apply to the marketing […]

December 28, 2017 Published by ontarget

How to Get Traffic to a New Website

Imagine this: Your client is a brand new B2C company that generates all their revenue from online sales. We’ll call this business ‘Soaps and Stuff’. They have their site up and running, but they didn’t consult an SEO specialist during the design process and they don’t have any marketing strategies […]

December 4, 2017 Published by ontarget

How to Master B2B Content Marketing

What’s a surefire tactic to provide ammo for social media, grow your social following, boost organic search rankings, expand brand awareness and establish yourself as a leader in your industry? Well, the answer isn’t ‘eat pizza’, as much as I wish it was. The truth is, B2B content marketing is one […]

November 29, 2017 Published by ontarget

The Future of Digital Marketing in Kansas City (Part 2)

As marketing experts, it’s our job to anticipate shifts in the digital marketing landscape. These changes can be daunting, but we’ve compiled a two-part guide to prepare you for the future. In this part, we’ll cover the net neutrality act, the growth of paid advertising and PR’s transformation into online […]

November 14, 2017 Published by ontarget