Facebook News from Marketing Firms in Kansas City

Between the new crackdown on engagement baiting, a kids-oriented messaging feature, the growth of video capabilities through Facebook, enhanced facial recognition features, and Facebook Watch, Facebook has made some big changes coming into the new year. We’ll go over each of these features and how they apply to the marketing […]

December 28, 2017 Published by Gabby Brotherton

How to Get Traffic to a New Website

Imagine this: Your client is a brand new B2C company that generates all their revenue from online sales. We’ll call this business ‘Soaps and Stuff’. They have their site up and running, but they didn’t consult an SEO specialist during the design process and they don’t have any marketing strategies […]

December 4, 2017 Published by Gabby Brotherton

How to Master B2B Content Marketing

What’s a surefire tactic to provide ammo for social media, grow your social following, boost organic search rankings, expand brand awareness and establish yourself as a leader in your industry? Well, the answer isn’t ‘eat pizza’, as much as I wish it was. The truth is, B2B content marketing is one […]

November 29, 2017 Published by Gabby Brotherton

The Future of Digital Marketing in Kansas City (Part 2)

As marketing experts, it’s our job to anticipate shifts in the digital marketing landscape. These changes can be daunting, but we’ve compiled a two-part guide to prepare you for the future. In this part, we’ll cover the net neutrality act, the growth of paid advertising and PR’s transformation into online […]

November 14, 2017 Published by Gabby Brotherton

Digital Advertising 101: AdWords, Bing, LinkedIn & Twitter

This digital advertising 101 guide gives a breakdown of the different type of AdWords campaigns, how Bing ads can increase conversions, the different types of LinkedIn advertising and ways Twitter can boost your conversions/leads/followers. AdWords If you’re going to invest in digital advertising, Google AdWords is one of the best […]

October 30, 2017 Published by Gabby Brotherton

Internet Marketing in Kansas City: Best Social Media

We’ve already talked about the best bloggers, startups and websites, but why not showcase some social media accounts that stand out? We judged company/non-profit social media accounts based on the frequency of sharing, interaction with followers and fans and usefulness of information shared. If you’re sharing content that doesn’t benefit […]

September 6, 2017 Published by Gabby Brotherton