Guide to the Google Rebrand

Recently, Google announced a rebrand. Don’t worry, all your Google apps will still be there and do what you need them to do. The main change is the app names. Google’s Three New Brands Google AdWords will now go by Google Ads. This name emphasizes the fact that you can […]

June 28, 2018 Published by ontarget

Client Reporting & Your Relationship

You can send weekly emails and have multiple conference calls, but until your client reporting shows graphs of impressions, clicks, and conversions, it can be difficult for them to see the value in your work. Show them what you’re worth. A 2014 study from Farmers Insurance University found that nearly […]

June 13, 2018 Published by ontarget

Everything I Learned from WordCamp KC 2018 (Day 2)

For those who didn’t get a chance to attend WordCamp KC this year, you’re in luck! We’ve compiled notes from day 2’s BEST sessions, including what to do after you create a WordPress site, how to conduct a digital media audit, writing hacks, podcasts and preparing for mobile-first indexing. If […]

April 20, 2018 Published by ontarget

Everything I Learned from WordCamp KC 2018 (Day 1)

If you weren’t lucky enough to snag tickets to this year’s WordCamp KC, have no fear! We’ve provided a breakdown of a few of the BEST sessions offered at WordCamp. Though this doesn’t include an extensive list of all the juicy hacks and expert tips that were shared at the […]

April 19, 2018 Published by ontarget

Video Marketing for Dummies: Part Two

Video marketing is one of the fastest growing marketing strategies out there, and we know how difficult it can be to get started when you have zero video making knowledge. We’re here to help! In this post, we’ll cover video marketing stats, effective script writing, questions to ask before production, […]

January 19, 2018 Published by ontarget

Video Marketing for Dummies: Part One

Lights! Camera! Ac—oh wait….we don’t know how to make videos yet. Lucky for you though, this guide will walk you through EVERYTHING you need to know about making videos. We’ll explore the different types of equipment needed (and price), discuss optimal video length, explain different types of videos you can […]

January 18, 2018 Published by ontarget