Schema Markup At A Glance

It’s easy to get overwhelmed by the idea of schema markup. Digital marketing is not about memorizing vocabulary, so don’t stress about all the schema jargon – that’s what Google’s for. The three basic schema terms you need to know: Itemscope: sorts content by topic within HTML Itemtype: tells search […]

April 30, 2018 Published by Kelly

Everything I Learned from WordCamp KC 2018 (Day 2)

For those who didn’t get a chance to attend WordCamp KC this year, you’re in luck! We’ve compiled notes from day 2’s BEST sessions, including what to do after you create a WordPress site, how to conduct a digital media audit, writing hacks, podcasts and preparing for mobile-first indexing. If […]

April 20, 2018 Published by ontarget

Everything I Learned from WordCamp KC 2018 (Day 1)

If you weren’t lucky enough to snag tickets to this year’s WordCamp KC, have no fear! We’ve provided a breakdown of a few of the BEST sessions offered at WordCamp. Though this doesn’t include an extensive list of all the juicy hacks and expert tips that were shared at the […]

April 19, 2018 Published by ontarget

How to Get Traffic to a New Website

Imagine this: Your client is a brand new B2C company that generates all their revenue from online sales. We’ll call this business ‘Soaps and Stuff’. They have their site up and running, but they didn’t consult an SEO specialist during the design process and they don’t have any marketing strategies […]

December 4, 2017 Published by ontarget

Hiring a Website Development Agency: 9 Things You Should Ask First

Whether you’re wanting to redesign a website or create a brand new interface for your users to interact with, there are a some questions you should address before beginning your journey. In this post, we’ll go over the 9 questions you should ask yourself before hiring a website development agency. […]

November 20, 2017 Published by ontarget

The Future of Digital Marketing in Kansas City (Part 2)

As marketing experts, it’s our job to anticipate shifts in the digital marketing landscape. These changes can be daunting, but we’ve compiled a two-part guide to prepare you for the future. In this part, we’ll cover the net neutrality act, the growth of paid advertising and PR’s transformation into online […]

November 14, 2017 Published by ontarget