Traffic: Quality vs. Quantity

When it comes to website traffic, rare, high-quality content can be more useful than the constant posting of lower-quality articles. In a Shopify case study, two shop owners focused on driving interested traffic instead of driving clicks. They realized that 100 valuable clicks are better than 1,000 empty ones. What […]

July 20, 2018 Published by ontarget

Client Reporting & Your Relationship

You can send weekly emails and have multiple conference calls, but until your client reporting shows graphs of impressions, clicks, and conversions, it can be difficult for them to see the value in your work. Show them what you’re worth. A 2014 study from Farmers Insurance University found that nearly […]

June 13, 2018 Published by ontarget

Google Maps Not Working?

Did your company’s Google Maps stop working all of a sudden? Your customers heavily rely on this feature to find your business. So, when you no longer show up on the Google Maps Platform, you will automatically see a decline in business, especially new business. Earlier this month, Google announced […]

May 22, 2018 Published by ontarget

Schema Markup At A Glance

It’s easy to get overwhelmed by the idea of schema markup. Digital marketing is not about memorizing vocabulary, so don’t stress about all the schema jargon – that’s what Google’s for. The three basic schema terms you need to know: Itemscope: sorts content by topic within HTML Itemtype: tells search […]

April 30, 2018 Published by ontarget

Everything I Learned from WordCamp KC 2018 (Day 2)

For those who didn’t get a chance to attend WordCamp KC this year, you’re in luck! We’ve compiled notes from day 2’s BEST sessions, including what to do after you create a WordPress site, how to conduct a digital media audit, writing hacks, podcasts and preparing for mobile-first indexing. If […]

April 20, 2018 Published by ontarget

Everything I Learned from WordCamp KC 2018 (Day 1)

If you weren’t lucky enough to snag tickets to this year’s WordCamp KC, have no fear! We’ve provided a breakdown of a few of the BEST sessions offered at WordCamp. Though this doesn’t include an extensive list of all the juicy hacks and expert tips that were shared at the […]

April 19, 2018 Published by ontarget