Capitalize During the Holidays with Pay-Per-Click

SEARCH PAY-PER-CLICK ADVERTISING There may be more than six but we’ve listed six different ways to capitalize your search PPC program during the Holidays and product seasonality. 1. Grab the Low-Hanging Keywords Now that you know what’s popular during specific gifting seasons, if any of the popular categories correspond to your business, […]

July 26, 2011 Published by ontarget

Marketing Strategy for Unprepared Customers

When you go online and start to do your purchase research you’re bombarded with sites wanting to give you quotes, have you call them, fill out forms, etc.  They want you to make your decision right now and buy from them right now. This is mainly because many lead-management programs […]

July 14, 2011 Published by ontarget

Video Sharing Sites on the Rise

Video sharing is becoming more popular in the US, particularly among rural audiences: 71% of online adults now use video-sharing sites such as YouTube and Vimeo, up 5 percentage point (PPs) from the 66% who did so a year earlier, according to a new report by Pew Research. The use of […]

July 8, 2011 Published by ontarget

Benefits of a Competitive SEO Analysis

The easy days of SEO are over and it’s now important to include SEO analysis into every SEO effort to identify opportunities and set priorities. Having said that, a lot of companies haven’t done competitive analysis. If you’re one of those, here are some quick tips to get you started. […]

July 6, 2011 Published by ontarget

Marketing to Moms

Often we shouldn’t forget about marketing to moms total nearly 83 million in the United States and make up one of the most powerful consumer groups.  Moms control 85% of the household spending according to a recent survey by Mintel International Group.  Today’s mom handles more information and tasks than […]

May 5, 2011 Published by ontarget