Cost-per-click Banner Advertising

Now we can purchase online advertising with a cost-per-click (CPC) model.  We don’t worry about the targeting side because the vendor takes on the risk.  They only get paid when someone goes to your website.  You might get millions of impressions and just a couple of clicks but that’s where you […]

February 13, 2012 Published by ontarget

Mobile Coupon Marketing

What if you could add your customers to a text message program where they receive instant offers from their favorite local location?  What if the local location could send out an offer when they had overstocked inventory, perishable items, great weather locally, just beat a local rival in a sport?  […]

February 10, 2012 Published by ontarget

Search Marketing is Today’s Yellow Pages

SEARCH MARKETING – PPC   Here are the main reasons search marketing has such a high return on investment: *  Targeted – we can limit who sees your ad based on where they are, the day of the week, time of day and what they’re looking for. * Pay for […]

February 8, 2012 Published by ontarget

Mobile Advertising to Males

MOBILE MARKETING AND ADVERTISING Women are into techy devices these days; they purchase on it not only for fashion purposes but to communicate easily with their family and friends. They embrace smartphones according to the study of Mobile Marketer’s Outlook 2012. It has also been mentioned in a blog released […]

February 2, 2012 Published by ontarget

Listen or Question Your SEO Provider

Most SEO companies will say anything just to have more clients but in the end they will suffer because of the empty promises they had made. Hearing all those promises can be quite disturbing, when you hear something that’s too good to be true, probably there is a catch or […]

February 1, 2012 Published by ontarget

B2B Content Marketing Benchmark

INTERNET MARKETING AND ADVERTISING This information was gathered by surveying 1092 B2B content marketing representatives in diverse industries and across company sizes.  The survey was conducted in August of 2011. The following information shows the findings for usage and effectiveness, goals and measurements, budgets and production and best in class […]

January 27, 2012 Published by ontarget