Earlier this year Forrester published a report after a 12-year study of 1500 websites regarding their user experience design. The author of the report said websites are falling into the same old trap that they did ten years ago. They just aren’t thinking about usability. Only 3% of the 1500 […]
May 17, 2012
5 Opportunities with Local Advertising We help our clients bring their national strategy into a local context. It’s great when we hear from clients that want to start a local marketing program. It’s a new channel that’s not easily understood unless you’re like us and you do this as your […]
May 14, 2012
When speaking to a group of online marketers and business owners, I realized that not all companies have engaged or even thought about having a mobile advertisement strategy. This urged me to deep-dive into the main reasons why this occurs and what is holding them back. Below are some important […]
March 27, 2012
Competition is very steep at trade shows; you will need to make it a priority to capture and keep the attention of the attendees. But how can this be done assuming that the attendees already have plans on which booths will complement their interest? The answer is “Go Mobile”. Mobile […]
March 20, 2012
Mobile is the fastest growing medium for communication and the sales of tablets continues to increase dramatically; are more and more in the hands the sales department. At OnTarget we are creating custom iPad sales apps for trade shows that will allow sales teams to present their products to customers. In […]
March 13, 2012
EMAIL MARKETING The most effective marketing method to generate leads continues to be email. A successful email program works very efficiently if managed well. Your email content must persuade your potential clients to open your message, read it in detail and take action. Here are four tips to help you […]
March 9, 2012