Marketers and clients have a bad taste in their mouths about display advertising haunted by memories of display’s days as a low-click crapshoot. Things are changing and it is time to embrace modern display advertising. Now is the time to turnaround the views and unmask those myths! Myth No. 1: […]
August 14, 2013
Marketers invest a lot of money, time, effort and resources in lead management. Other companies apply technology to lead management like marketing automation, sales force and customer relationship management software. On the other hand, smaller companies manage to do this with fewer tools and use simple methods such as spreadsheet […]
January 22, 2013
1. Localize National brands with local physical locations typically spend more time and effort on national marketing, limiting or eliminating the local message. However, that can be a mistake. Hyper Local Marketing efforts are instrumental in driving increased local business. Many national brands that do “local marketing” rely on concatenated phrases, […]
September 3, 2012
One of the first things consumers look for when considering a purchase is a review of the product or service. They look to their peers for input and advice and trust those voices far more than your brand’s, especially if they’ve had little to no interaction with the brand. How […]
August 16, 2012
Websites are going through some dramatic changes today. It used to be that a company would redesign a website every year or more. A lot of that had to do with how the website was used back then. At that time the website was mainly a duplication of the sales […]
June 28, 2012
Earlier this year Forrester published a report after a 12-year study of 1500 websites regarding their user experience design. The author of the report said websites are falling into the same old trap that they did ten years ago. They just aren’t thinking about usability. Only 3% of the 1500 […]
May 17, 2012info@ontargetinteractive.com – 816.529.9000
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