SEARCH ENGINE OPTIMIZATION, SEO Almost anyone in marketing has heard of SEO but don’t know how to exactly make a search-friendly content. One expert, Lindsay Atkinson considered the clichéd saying “content is king” in a post at the Renegade Search blog. She said that “I can’t say that I’m a […]
March 7, 2012
Leads are categorized in different ways: some are ready to purchase, some are undecided and others are not interested at all. How do you deal with them? Lead management uses tools to filter or categorize them appropriately. This way you will never lose the leads that are ready to purchase. […]
March 6, 2012
Here are some eye-popping marketing stats for the growth of Internet Marketing and Mobile Marketing in 2012. These stats come from a recent usage report done by eMarketer. The amount of money spent on advertising online is way below the usage of online. Mobile advertising is just a blip right […]
February 24, 2012
If you’re business operates in multiple locations you can’t ignore the importance of local search marketing. It should be an essential part of your marketing strategy. Local search marketing can help you significantly increase sales. * Local search is one of the fastest growing categories of online advertising, expected to increase […]
February 20, 2012
Now we can purchase online advertising with a cost-per-click (CPC) model. We don’t worry about the targeting side because the vendor takes on the risk. They only get paid when someone goes to your website. You might get millions of impressions and just a couple of clicks but that’s where you […]
February 13, 2012
SEARCH MARKETING – PPC Here are the main reasons search marketing has such a high return on investment: * Targeted – we can limit who sees your ad based on where they are, the day of the week, time of day and what they’re looking for. * Pay for […]
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