2013 is the Year of Mobile Commerce

It’s no secret that eCommerce has changed the way we shop. These days, you can get almost anything with the click of a key. But now with the rise of smartphones thrown into the mix, mobile commerce is changing the rules yet again. According to eMarketer, they’ve revised their projected […]

September 11, 2013 Published by ontarget

How Companies Benefit by Adding Mobile Apps into Marketing Strategy

I’ve said it before and I’ll say it again: the future of marketing is all about embracing the mobile sphere. From mobile websites to mobile search advertising to mobile apps, at this peak time in the mobile industry, it’s important to integrate mobile into your marketing strategy. Today I’ll cover […]

August 23, 2013 Published by ontarget

Local Marketing and Targeting your Customer Audience

As with all things in our tech-oriented world, the ways of Marketing and Advertising to your potential clients has changed dramatically over the years. While the core rules of marketing do still apply, with the increase of technology and the internet in our society has brought many changes to the […]

August 15, 2013 Published by ontarget

Are you ready for the Post-PC World?

We all know that there has been an explosion of mobile devices since the iPhone was released in 2007. It was only a little more than 5 years ago, and many people and companies are still in a state of shock. To some, mobile still feels new – that is, […]

August 12, 2013 Published by ontarget

SMS Messaging Drives Local Sales for 7-Eleven

7-Eleven is running mobile ads to spread the word about the campaign, which are running inside the Flixster iPhone application. The company is using the presidential election as a way to build hype around a new Slurpee flavor that ultimately builds the company’s SMS database and drives in-store traffic through SMS Messaging. The […]

May 17, 2013 Published by ontarget

Responsive Web Design crucial in 2013

[highlight color=”yellow”]If your site isn’t responsive, you may be pushing your customers to your competitors.[/highlight]   If you’ve visited more than one website on your iPhone or other smartphone, you can probably tell the difference between a responsive web design and one that is not. Last year, many designers were […]

March 12, 2013 Published by ontarget