Responsive Web Design crucial in 2013

[highlight color=”yellow”]If your site isn’t responsive, you may be pushing your customers to your competitors.[/highlight]   If you’ve visited more than one website on your iPhone or other smartphone, you can probably tell the difference between a responsive web design and one that is not. Last year, many designers were […]

March 12, 2013 Published by ontarget

What is Hyperlocal Mobile Advertising?

Hyperlocal Mobile Advertising can now target ads through iOS and Android smartphones when consumers come within 300 feet of brick and mortar locations. Hyperlocal mobile advertising techniques are more precise than ZIP code and designated market area (DMA) features that we offer now. This is proving to be one of the […]

September 10, 2012 Published by ontarget

Hyper Local Marketing in 10 steps

1. Localize National brands with local physical locations typically spend more time and effort on national marketing, limiting or eliminating the local message. However, that can be a mistake. Hyper Local Marketing efforts are instrumental in driving increased local business. Many national brands that do “local marketing” rely on concatenated phrases, […]

September 3, 2012 Published by ontarget

Local Marketing is Mobile Marketing

Mobile devices are inherently local tools and there are now more than 100 million mobile phones in the United States alone.  People use their smartphones for all sorts of things that they might also do on a wired computer at home or at work.  However, we are seeing data that […]

August 9, 2012 Published by ontarget

Mobile Marketing Information

You probably don’t need convincing that mobile marketing information is necessary to create a mobile marketing program. However, many companies are reluctant to start until the number of devices, market and approaches settle down. The unfortunate part is I don’t think that’s going to happen anytime soon. There are ways to maximize your […]

June 14, 2012 Published by ontarget

5 Opportunities with Local Advertising

5 Opportunities with Local Advertising We help our clients bring their national strategy into a local context.  It’s great when we hear from clients that want to start a local marketing program.  It’s a new channel that’s not easily understood unless you’re like us and you do this as your […]

May 14, 2012 Published by ontarget