5 Opportunities with Local Advertising

5 Opportunities with Local Advertising We help our clients bring their national strategy into a local context.  It’s great when we hear from clients that want to start a local marketing program.  It’s a new channel that’s not easily understood unless you’re like us and you do this as your […]

May 14, 2012 Published by ontarget

3 Reasons Companies Haven’t Adopted a Mobile Advertisement Strategy

When speaking to a group of online marketers and business owners, I realized that not all companies have engaged or even thought about having a mobile advertisement strategy. This urged me to deep-dive into the main reasons why this occurs and what is holding them back. Below are some important […]

March 27, 2012 Published by ontarget

Go Mobile at Your Next Trade Show

Competition is very steep at trade shows; you will need to make it a priority to capture and keep the attention of the attendees. But how can this be done assuming that the attendees already have plans on which booths will complement their interest? The answer is “Go Mobile”. Mobile […]

March 20, 2012 Published by ontarget

Custom iPad Sales Apps

Mobile is the fastest growing medium for communication and the sales of tablets continues to increase dramatically; are more and more in the hands the sales department.  At OnTarget we are creating custom iPad sales apps for trade shows that will allow sales teams to present their products to customers. In […]

March 13, 2012 Published by ontarget

Mobile Phone Optimization – 3 Key Facts

Here are three key things you need to do right now to make your site mobile-friendly: 1. Know The Basics Mobile phone optimization requires that you make content visually appealing for limited screen viewing by using CSS in your coding. Reduce the image sizes and ensure fonts and content are […]

February 17, 2012 Published by ontarget

Tablet Optimization

Tablets are quickly replacing laptops and televisions – they’re lighter and easier to pack, making them more attractive for people on-the-go, which makes tablet optimization very important. The top four ways consumers use tablets are: * Organizing recreational activities * Online shopping * Reading news or blogs * Social networking […]

February 15, 2012 Published by ontarget