Tag Archive: Banner Advertising

5 Display Advertising Myths Unmasked

Marketers and clients have a bad taste in their mouths about display advertising haunted by memories of display’s days as a low-click crapshoot. Things are changing and it is time to embrace modern display advertising. Now is the time to turnaround the views and unmask those myths! Myth No. 1: […]

August 14, 2013 Published by ontarget

Cost-per-click Banner Advertising

Now we can purchase online advertising with a cost-per-click (CPC) model.  We don’t worry about the targeting side because the vendor takes on the risk.  They only get paid when someone goes to your website.  You might get millions of impressions and just a couple of clicks but that’s where you […]

February 13, 2012 Published by ontarget