Mobile Display Advertising

Do you feel like you’re running behind in the mobile display advertising race? Are you worried you don’t have the knowledge or capacity to create engaging mobile ad creative? You’re not alone. Everyone has seen the charts over the last few years showing the incredible growth of mobile display advertising. […]

August 12, 2014 Published by ontarget

CMO Compensation tied to Digital Marketing Performance

A recent study (April of 2014) by the Chief Marketing Officer Council showed that companies Chief Marketing Officer (CMO) compensation tends to increase as the digital marketing performance improves. The study is based on results from over 350 CMOs around the world. Digital marketing is leading the way and if […]

August 8, 2014 Published by ontarget