The Importance of Online Reviews

One of the first things consumers look for when considering a purchase is a review of the product or service. They look to their peers for input and advice and trust those voices far more than your brand’s, especially if they’ve had little to no interaction with the brand. How […]

August 16, 2012 Published by ontarget

Local Marketing is Mobile Marketing

Mobile devices are inherently local tools and there are now more than 100 million mobile phones in the United States alone.  People use their smartphones for all sorts of things that they might also do on a wired computer at home or at work.  However, we are seeing data that […]

August 9, 2012 Published by ontarget