5 Steps to Creating a Marketing Plan

Creating a marketing plan can be accomplished in these 5 easy steps. 1. Align marketing with customer behavior It’s well documented and widely known that the industrial and technical audience has migrated to the Web to search for suppliers, products, and services. Online marketing programs offer you the best opportunities […]

October 27, 2011 Published by ontarget

How to Develop a Content Strategy

CONTENT MARKETING STRATEGY Content is still King.  This is one fact that everyone agrees on. In fact, it may even be more important today than it was in the past. According to the GlobalSpec Industrial Buy Cycle Survey, 83% of buyers review up to three pieces of content before making […]

October 27, 2011 Published by ontarget