25 Internet Marketing Stats for 2012

Here are some eye-popping marketing stats for the growth of Internet Marketing and Mobile Marketing in 2012.  These stats come from a recent usage report done by eMarketer. The amount of money spent on advertising online is way below the usage of online.  Mobile advertising is just a blip right […]

February 24, 2012 Published by ontarget

5 Ways to Enhance Local Search Marketing

If you’re business operates in multiple locations you can’t ignore the importance of local search marketing. It should be an essential part of your marketing strategy.  Local search marketing can help you significantly increase sales. * Local search is one of the fastest growing categories of online advertising, expected to increase […]

February 20, 2012 Published by ontarget

Mobile Phone Optimization – 3 Key Facts

Here are three key things you need to do right now to make your site mobile-friendly: 1. Know The Basics Mobile phone optimization requires that you make content visually appealing for limited screen viewing by using CSS in your coding. Reduce the image sizes and ensure fonts and content are […]

February 17, 2012 Published by ontarget

Tablet Optimization

Tablets are quickly replacing laptops and televisions – they’re lighter and easier to pack, making them more attractive for people on-the-go, which makes tablet optimization very important. The top four ways consumers use tablets are: * Organizing recreational activities * Online shopping * Reading news or blogs * Social networking […]

February 15, 2012 Published by ontarget

Cost-per-click Banner Advertising

Now we can purchase online advertising with a cost-per-click (CPC) model.  We don’t worry about the targeting side because the vendor takes on the risk.  They only get paid when someone goes to your website.  You might get millions of impressions and just a couple of clicks but that’s where you […]

February 13, 2012 Published by ontarget

Mobile Coupon Marketing

What if you could add your customers to a text message program where they receive instant offers from their favorite local location?  What if the local location could send out an offer when they had overstocked inventory, perishable items, great weather locally, just beat a local rival in a sport?  […]

February 10, 2012 Published by ontarget