Tag Archive: Online Advertising

Cost-per-click Banner Advertising

Now we can purchase online advertising with a cost-per-click (CPC) model.  We don’t worry about the targeting side because the vendor takes on the risk.  They only get paid when someone goes to your website.  You might get millions of impressions and just a couple of clicks but that’s where you […]

February 13, 2012 Published by ontarget