ONLINE LOCAL MARKETING with Google Business Local searchers and local businesses will see a fairly substantially different Business Page the next time they’re poking around Google Maps/Business. The company announced a new look and promises more changes to come. This is just the start of what looks like Google’s new […]
July 28, 2011
SEARCH PAY-PER-CLICK ADVERTISING There may be more than six but we’ve listed six different ways to capitalize your search PPC program during the Holidays and product seasonality. 1. Grab the Low-Hanging Keywords Now that you know what’s popular during specific gifting seasons, if any of the popular categories correspond to your business, […]
July 26, 2011
When you go online and start to do your purchase research you’re bombarded with sites wanting to give you quotes, have you call them, fill out forms, etc. They want you to make your decision right now and buy from them right now. This is mainly because many lead-management programs […]
July 14, 2011
Video sharing is becoming more popular in the US, particularly among rural audiences: 71% of online adults now use video-sharing sites such as YouTube and Vimeo, up 5 percentage point (PPs) from the 66% who did so a year earlier, according to a new report by Pew Research. The use of […]
July 8, 2011
The role of Search Engine Optimization (SEO) in today’s digital world is paramount. To stay ahead in an ever-competitive market, businesses need to ensure their SEO strategy is not just effective but also superior to their competitors. One of the most efficient ways to achieve this is through a competitive […]
July 6, 2011