When speaking to a group of online marketers and business owners, I realized that not all companies have engaged or even thought about having a mobile advertisement strategy. This urged me to deep-dive into the main reasons why this occurs and what is holding them back. Below are some important […]
March 27, 2012
Competition is very steep at trade shows; you will need to make it a priority to capture and keep the attention of the attendees. But how can this be done assuming that the attendees already have plans on which booths will complement their interest? The answer is “Go Mobile”. Mobile […]
March 20, 2012
Mobile is the fastest growing medium for communication and the sales of tablets continues to increase dramatically; are more and more in the hands the sales department. At OnTarget we are creating custom iPad sales apps for trade shows that will allow sales teams to present their products to customers. In […]
March 13, 2012
EMAIL MARKETING The most effective marketing method to generate leads continues to be email. A successful email program works very efficiently if managed well. Your email content must persuade your potential clients to open your message, read it in detail and take action. Here are four tips to help you […]
March 9, 2012
SEARCH ENGINE OPTIMIZATION, SEO Almost anyone in marketing has heard of SEO but don’t know how to exactly make a search-friendly content. One expert, Lindsay Atkinson considered the clichéd saying “content is king” in a post at the Renegade Search blog. She said that “I can’t say that I’m a […]
March 7, 2012
Leads are categorized in different ways: some are ready to purchase, some are undecided and others are not interested at all. How do you deal with them? Lead management uses tools to filter or categorize them appropriately. This way you will never lose the leads that are ready to purchase. […]
March 6, 2012