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What is the best digital marketing company in Kansas City?

Not to toot our own horn, but we’ve been in the digital marketing business for over ten years. During that time, we’ve worked with clients big and small (Dollar General, Midland Radio, Sunlighten Spas, etc.), won an award for Internet Marketing Services in 2015, and helped some of the most charitable organizations […]

April 9, 2018 Published by Matt

Why is a responsive website design so important?

With more users now browsing from their phone than from a desktop, it’s imperative that you have a responsive website design. Most newer templates have responsiveness built in, but those using an older template or an older custom design will need to upgrade. With a responsive site, your pages react to the […]

April 9, 2018 Published by Matt

Are custom websites or templates better?

When choosing between a custom website design and a template, you’ll need to consider budget, scalability, features needed and design capabilities. While a template cuts out the need for a designer, it also limits where you can put certain features. A custom website design gives you an interface that is unique to your […]

April 9, 2018 Published by Matt

What are different types of content?

Blogs/Guides An essential part of any content marketing strategy is having a variety of content. While blogs are the quickest type, other content options can be leveraged for lead information or to more rapidly shepherd consumers down the conversion funnel. Longform content allows you to keep a consistent readership by promising a sequel or […]

April 9, 2018 Published by Matt

Why is content marketing important?

With the evolution of marketing comes the growth of inbound tactics. Instead of reaching out to customers, become an influencer and source of valuable information in your industry. That way, customers will come to you. Content marketing serves the dual purpose of improving SEO and creating a loyal following. When people feel they […]

April 9, 2018 Published by Matt

Can my website recover from a penalty?

Only 5% of website that have been penalized try to recover their rankings. This could be because penalized parties don’t know when they’ve been penalized or how to remedy the situation. No matter the reason, it gives you the perfect opportunity to get a leg up on the competition.The most common penalty […]

April 9, 2018 Published by Matt